• Research
    Research Having an intimate understanding of your clients, customers and market.
  • Strategy
    Strategy Creating solutions to move from where you are now, to where you want to be.
  • Planning
    Planning Developing a roadmap that outlines the details of how you will get there.
  • Implementation
    Implementation Taking strategic action and executing, while monitoring and measuring results.
  • Athena Strategic Marketing
    Athena Strategic Marketing Knowing that you have a partner standing by your side along the way.

BUSINESS

Want to acquire new customers or retain the ones you have? Excite and delight your customers like never before!read more →

GAMING

Considering an online gaming offering or want to launch a new casino service?  Introduce it to your most valuable players.read more →

NON-PROFIT

Experienced a decline in donations recently and want to know what actions should be taken to strengthen the program?read more →

Athena Strategic Marketing can help in these areas and so many others.

Learn more! →

Research & Analytics

  • Survey Design
  • Focus Groups
  • Interviews & Intercepts
  • Prototype
  • Market Share

Strategy & Planning

  • Business Strategy
  • Marketing Planning
  • Acquisition & Retention
  • Product & Service Lifecycle

Go-To-Market & Outreach

  • Brand Development
  • Messaging & Communication
  • Product/Service Launch
  • Loyalty Program

Recent Posts

Testimonials

Working with Athena Strategic Marketing on our marketing space optimization project allowed us to secure the concrete knowledge and foundation needed to redesign our current rental pricing strategy, processes, marketing activities and facility investments. ASM is a dedicated partner and their actions and work processes proved their commitment to our success. ASM invested their time to research our sector and provide the desired direction and recommendations that has prepared us for future growth. Their extraordinary marketing skills provided us with valid suggestions for enhancing and expanding our current facility rentals and activities. Following the marketing space optimization audit we are prepared to direct our attention and resources to the recommendations with the greatest potential."

– Joe Donley, Board of Trustees Member
   Unity on the North Shore