In today’s rapidly changing gaming industry, casino and online gaming establishments seek to uncover answers to several important business and product related questions. These gaming entity’s willingness to make an early commitment to executing market research will ensure they offer the right products, services and overall engaging gaming experience.  Casino and online players of today have more entertainment options than ever before.

Capturing information in the areas listed below will assist casino and online gaming operators in understanding player expectations and exceeding players wildest desires.  Staying ahead of this dynamic and ever expanding market will ensure the success of existing casino operators and new online business endeavors.

1. Who are your “active” players? Target
2. Why would a player visit your establishment ? How will they benefit from it? Value Proposition
3. What advantages do you offer the player over and above the competition? Competitive Advantage
4. Which communication channels (Print, TV, Radio, Direct Mail, and Social Media) are best for reaching your target player? Marketing Implementation Plan
5. What product mix is best suited for “today’s player” and how might this product mix differ for “tomorrows player”? Product Strategy
6. What overlap exist between the online and land-based player and how do I best understand what’s most important to them? Player Profiles
   

Businesses have captured critical customer and market information to inform their business strategy and decisions for years. The gaming industry now understands the value of identifying, attracting, engaging, and retaining players. A comprehensive understanding of the player and player’s expectations will allow casinos and online gaming sites to offer the most attractive products and services to their most important and valuable players.